Real stories from marketing leaders about the carnage behind their polished campaigns.
A weekly newsletter for B2B marketing leaders navigating:
executive misalignment
budget freezes + unrealistic goals
AI BS
CEO doesn’t understand marketing (but thinks they do)
Constantly changing targets
A new marketing nightmare and new solution, every week
What to expect
A real B2B marketing scenario (from founders, CMOs, or your own work)
A breakdown of what’s actually happening beneath the surface
The strategic options—and what most teams get wrong
A clear recommendation you can apply immediately
The tradeoffs (so you don’t get burned later)